Ford has developed an app called FordPass that users will be able to enjoy come April. The app will allow for remote parking location and payment and many more services that the manufacturer thinks will appeal to millennials.
Per the Adweek article, "The company took cues from TripAdvisor's independent survey reviews; Amazon's Mayday button, which offers instant tech support; Burberry's digital runways; and Nespresso's customer loyalty efforts, according to Elena Ford, vice president of global dealer and customer experience at Ford and the great-great-granddaughter of Henry Ford." To keep reading, click on the link below.
Millennials aren’t abandoning cars; they’re finding new innovative ways to get around. Enter: #FordPass. https://t.co/2mzbJtdiEr
— Ford Motor Company (@Ford) February 18, 2016
At Capitol City Ford, located at 8623 East Washington Street in Indianapolis, we'd love to get you behind the wheel of a new Ford while you wait to get behind your screen and use FordPass. Come out and see us today.
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